Visitor analytics privacy

CupidMatch uses optional visitor analytics to understand which pages people find and use. You can allow or decline analytics below at any time.

On public page loads, CupidMatch uses the country supplied by its hosting provider to increment an aggregate daily count. This counter stores the date, country and total only. It works without opting in, uses no visitor identifier, and keeps totals for up to 90 days. Decline analytics below to stop your browser contributing to these totals.

If you allow analytics, CupidMatch records a randomly generated visit identifier, the page or section visited, the date and time, estimated time the page is visible, the browser family, an approximate country and a broad traffic source. When available, it also records campaign tags and whether the visit reached registration, profile publication or a connection request. Campaign links should use public labels. The report excludes IP addresses, account identifiers, search terms, form contents and private messages.

Your browser remembers your choice for up to 180 days. A visit identifier is stored in the browser tab for the current visit. Authorised CupidMatch administrators can view the reports. Individual analytics records older than 30 days are deleted by a daily job. Anonymous daily traffic totals are kept for up to 90 days for comparisons.

Declining analytics stops new activity collection in your browser. You can still use CupidMatch.